copywriting
DASH
From 2019-2021 I worked with Dash and parent company StoreBound to create fun, engaging marketing that pops off the shelf at retail and stands out online.
One of our largest projects was the brand’s style guide, where we codified voice and tone.
My work on the style guide was informed by years of bringing new, innovative Dash kitchen electrics through creative…
…including writing packaging copy for brick-and-mortar retail, as well as technical manual and recipe copy for over 100 product SKUs.
I also regularly directed product shoots like the one pictured, where you can see my hands elegantly caressing the Dash Butter Sprayer!
During the pandemic, our team built the brand’s web presence through ByDash.com and Amazon content, like this page featuring our coworkers’ canine friends.
We even dabbled in independent cookbook publishing (it’s me, I’m ‘the editors at Dash.’)
SAMSUNG
I currently work on the Samsung account at Razorfish. We create web content for campaigns like Summer of Galaxy and Samsung Unpacked.
Smartphone launches our team has worked on include the Galaxy S23 and S24 Series, and the Z Fold and Z Flip4 and 5 Series.
In the Computing LOB, I have contributed to the landing pages of the Galaxy Book3 and Galaxy Book4 Series.
Most recently, our team has covered the launch of Galaxy AI on web, building out messaging for new software features across multiple product categories.
MM
To view this content, please visit Samsung.com.